Strategy
Positioning, audits, tone of voice, content architecture and key messaging.
Boutique SMM agency for hotels
Social media that brings guests to your hotel
HOTELSMM is a premium social media agency for hotels. We shape your visual identity, build trust and turn digital marketing into a booking channel.
10+
years of experience
×2
revenue growth
50%
bookings from social media
Your hotel's social media is more than content. It is a sales channel.
A hotel's social media presence works like a media platform: it shapes perceptions, answers questions, resolves doubts and guides guests towards booking. We build this entire system for you.
About
An agency dedicated exclusively to hotels
We understand marketing and the day-to-day realities of hospitality: occupancy, seasonality, the guest journey, sales operations and the importance of trust when choosing a hotel.
That is why we build a digital system in which visuals, copy, advertising, enquiries and communication all serve one goal: making your hotel the guest's first choice.
Clients and trust
Hotels trust us with one of their most valuable assets: their reputation
We support major national and premium hospitality brands, from city hotels and resorts to aparthotels and hotel groups. Reach matters, alongside good taste, precise communication and respect for the brand.
Marriott
Imperial Plaza
Imperial Plaza
COSMOS
Hotel Group
Hotel Group
Altay Village
Teletskoe
Teletskoe
THE
GAMMA
GAMMA
VALO
Hotel Group
Hotel Group
For a premium hotel, social media is part of the brand's public identity. We take care of your reputation, visual language and commercial results.
Explore our resultsOur marketing system
One connected system built to drive demand
Content and visuals
Photo and video shoots, scripts, copy, Reels, stories and premium visual storytelling.
Sales
Offers, lead nurturing, sales funnels and enquiry handling that guide guests towards booking.
AI assistant
Fast answers for guests, automated responses to common questions and sales support around the clock.
Advertising
Targeted ads, special-offer campaigns, analytics and campaign optimisation.
Communication
Comments, direct messages, reputation management and thoughtful replies that make guests feel cared for before arrival.
Results
When aesthetics deliver results
We work with properties that value trust, reputation, enquiries and occupancy as well as reach.
Premium hotel
Up to 50% of bookings from social media
Social media became a fully functioning channel for guests to discover the hotel and make enquiries.
Resort project
Revenue doubled in 90 days
Consistent brand presentation, content and advertising strengthened demand during a key period.
Launch
A sales channel built from scratch
Launching a digital presence, generating the first enquiries, starting conversations and building trust in the property.
Packages
Three levels of influence on guest choice
In 30 days, you get a working system: polished social profiles, live traffic campaigns, an AI assistant and your first enquiries.
Presence
US$2,000
Brand image and essential presence
- — visual identity
- — regular content
- — profile design
- — AI concierge
Result: a social profile that reflects a hotel guests can trust.
Get started Popular
Growth
US$3,500
More enquiries and engagement
- — content and video
- — direct message management
- — sales scripts
- — AI concierge
Result: enquiries, conversations and the first bookings.
Get started Signature
US$5,000
A complete marketing system
- — all channels
- — advertising
- — influencers
- — premium video
- — multilingual content
- — AI assistant
Result: social media becomes a sales channel and a source of guest bookings.
Get started Our guiding principle
Guests choose a feeling, not just a room.
We create that feeling before arrival through light, rhythm, words, visual identity, offers and real conversations. Social media becomes the first encounter with a future stay.
Get in touch
Your hotel can get more from social media
Tell us about your project. We will review it, identify growth opportunities and propose a marketing system tailored to your hotel's goals.